BlackBox clients

Case Study: Messaging Strategy for SaaS Company

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Employee Benefits SaaS



Human Resources Technology



  • Buyer research & needs assessment
  • Features, benefits, & value propositions
  • Brand messaging strategy, including revamped brand mission, brand pillars, & core positioning statements.



An established SaaS provider was losing market share to newer start-ups, largely due to a lack of differentiation, diluted messaging, and a feature-focused branding. 



The existing brand strategy was overhauled to focus on buyer challenges, perceived gaps in the market, and the company’s strong history in a market of unproven startups.



  • 15% increase in lead volume from high-converting messaging
  • Higher quality leads from the targeted market

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