Client
Employee Benefits SaaS
Industry
Human Resources Technology
Services
- Buyer research & needs assessment
- Features, benefits, & value propositions
- Brand messaging strategy, including revamped brand mission, brand pillars, & core positioning statements.
Challenge
An established SaaS provider was losing market share to newer start-ups, largely due to a lack of differentiation, diluted messaging, and a feature-focused branding.
Approach
The existing brand strategy was overhauled to focus on buyer challenges, perceived gaps in the market, and the company’s strong history in a market of unproven startups.
Results
- 15% increase in lead volume from high-converting messaging
- Higher quality leads from the targeted market
