Ready for growth? With a BlackBox marketing strategy, you’ll have a roadmap to demand generation success in as little as 60 days.
The information you need to capitalize on your biggest opportunities.
Solve your marketing challenges in real-time with one-on-one marketing consulting.
As Henry Mintzberg so eloquently put it, “Strategy is not the consequence of planning, but the opposite: it’s [the] starting point.”
As the starting point, your marketing strategy lays the groundwork for change and guides all sales and marketing activities. A solid marketing strategy is based in research and outlines who you are targeting and how you will find, engage, persuade, and win their business.
BlackBox can share tips, tools, and insights on:
– Marketing/Go-to-market strategies
– Targeting strategies
– Content strategies
– Messaging strategies
– Channel strategies
– Demand generation strategies
Research is often an overlooked, under-appreciated resource when it comes to developing a marketing strategy. Everything you need to know about industry trends, buyer perception, market opportunities and threats, competitors, and even your own company can all be found in thorough research.
By leveraging research insights more effectively into your strategy, you can streamline your efforts, hone in your messaging, and even find hidden opportunities that 10X your investment and efforts.
BlackBox can share tips, tools, and insights on:
– Market research
– Buyer research
– Internal company analysis
– Customer research
– Competitor research
– Channel partners
In marketing, the Pareto Principle (i.e. the 80/20 rule) says that 80% of revenue is derived from 20% of customers.
Creating a targeted customer strategy gives you the power to target more customers like the 20%, exponentially impacting revenue generation by focusing your efforts on audiences with the highest potential. Find your niche, cater your marketing to them, and watch as your marketing results soar.
BlackBox can share tips, tools, and insights on:
– Targeting strategies
– Client needs hierarchies
– Buyer personas & empathy maps
– Buyer blueprints
– Segmentation strategies
Whether you realize it or not, you’re having a one-sided conversation with hundreds, thousands, or maybe even millions of prospects at this very moment. Wherever you put your brand, you have instantly created a communication point.
Thinking in these terms, can you say that your brand message is consistent across all of your communication points? Developing a clear, concise messaging strategy will enable you to align content topics to your prospects’ decision-making process, optimize value propositions and positioning based upon prospects’ buying criteria, and more.
BlackBox can share tips, tools, and insights on:
– Identifying your critical leverage points
– Features, Attributes, & Benefits (FAB) analysis
– Messaging framework (brand or product/service based)
Does your brand aesthetic convey the message you want prospects to hear? Is that aesthetic consistent across all of your buyer-facing materials?
Your visual brand identity is one of the first things prospects see when interacting with your brand, so this first impression must be clear, consistent, and engaging.
BlackBox can share tips, tools, and insights on:
– Defining your brand identity
– Creating a style guide
– Designing templates for consistency
For Executive Coaches, thought leadership is a critical element of marketing. It helps to establish credibility, provides free value to prospects, and with consistent production, can keep you top-of-mind for prospects who aren’t ready to buy.
As valuable as content marketing is, it can be equally time-consuming and frustrating. Where to even start?
BlackBox can share tips, tools, and insights on:
– Content strategy development
– Content audits
– Planning your assets
– Mapping content to the buyer journey
– Thought leadership & blogging
– Editorial calendar creation
What are the best channels to reach your potential clients? Are you prioritizing your best lead channels or focusing on too many? Are there new channels your prospects are using that you aren’t?
These are critical questions to ask yourself as you build out your marketing program. Getting your channel strategy right can significantly lower your client acquisition costs and streamline your efforts for higher ROI.
BlackBox can share tips, tools, and insights on:
– Channel strategy development
– Channel planning
– Website structure, optimization, etc.
– Email marketing
– Social media marketing
– Blog marketing
– Community marketing
– Offline marketing
Creating demand for your services is both an art and a science. Understanding the nuances of your industry, buyers, competitors, and the various marketing levers at your disposal can be a lot of work but with BlackBox, it can be a streamlined path to winning high-quality clients.
BlackBox can share tips, tools, and insights on:
– Goal setting & priorities
– Mapping the buyer journey
– Defining the sales and marketing funnel
– Lead scoring models
– Lead nurture programs
– Tactical campaign planning
– Account-based marketing campaigns
– Standard operating procedures
Regular performance tracking is imperative to marketing success. Each time you promote a new blog post or email your database with a new offering, you’ll want to know how that particular marketing touchpoint performed.
While it might sound like a lot of work, standardized processes and analytics technology can streamline and optimize the process.
BlackBox can share tips, tools, and insights on:
– Analyzing performance for a wide range of marketing outputs
– Standardizing monthly, quarterly, and/or annual performance analysis
– Conversion rate optimization
It’s one thing to plan your marketing, it’s another to execute it. The day-to-day operations are often where things can get challenging.
Get best practices, process recommendations and guidance, as well as tips for scaling your marketing output.
BlackBox can share tips, tools, and insights on:
– Goal setting & priorities
– Finding & organizing your marketing support
– Tasking & delegation
– Platforms & tools
– Budgeting
Are you more of the DIY type? As a (self-proclaimed) marketing nerd, I wholeheartedly understand this. That’s where BlackBox Toolkits come into play.
In 2023, I’ll introduce a suite of marketing toolkits I’ve built using proprietary mental models and marketing tools that empower clients like you to scale and optimize their marketing efforts.
Custom-built for the executive coaching, consulting, and professional services industries, these templates will guide you through a variety of marketing initiatives, from GTM strategy development and messaging frameworks to developing an editorial calendar and optimizing your day-to-day marketing operations.
Follow BlackBox Marketing Consulting on LinkedIn for updates!
