BlackBox Services
Holistic Marketing Strategy
Go to market faster and stronger with an innovative marketing strategy.
Your roadmap to success
Creating buyer-centric go-to-market strategies is key to winning in hyper-competitive, hyper-connected markets. Today, executive coaching and other professional services firms must meet prospects where they are, in the channels they already use with the information they need.
Sounds a bit stressful, right? But it doesn’t have to be with a BlackBox marketing strategy.
Stronger Strategy,
Better Results
With a BlackBox strategy, you’ll get a complete roadmap to demand generation success. Data-driven strategic insights and actionable execution plans will provide clarity and direction for optimizing your go-to-market strategy, helping you to attract, engage, and win your ideal clients.
This strategy can be a comprehensive go-to-market strategy or specific to a practice area or service offering.
“Our marketing team is reporting a significant jump in our website traffic, LinkedIn traffic, and followership. We nearly doubled our website visits each month! Hats off to you!”
Susan, CEO & President
Global Executive Coaching Firm
What’s included
Your Complete Go-to-Market Strategy
BlackBox strategies are built upon the eight pillars of B2B marketing and will deliver everything your firm needs to generate sustainable, heightened demand for your services.
360° Marketing Audit
Gain clarity into your current marketing environment with a comprehensive audit of your firm’s marketing goals, strategies, tactics, and performance. This will guide decision making and strategy development.
Past marketing audits have included:
- Lead generation analyses
- Evaluations for organizational and sales alignment
- C+M+C (channel, marketing, and content) assessments
- 6-month marketing performance assessments
Increase your situational awareness and make data-informed business decisions with an in-depth analysis of your market’s current and future environment.
Past market analyses have included:
- State of the market assessments and trend analyses
- Competitor marketing analyses
- Potential channel partner analyses
- Impact assessments of global events on the market
Targeting Strategy
Improve lead quality and reduce client acquisition costs with a data-driven targeting strategy that targets your highest-potential buyers.
Past targeting strategies have included:
- Segmentation and niching strategies
- Buyer needs hierarchies
- Client archetypes/customer personas
- Buyer blueprints
Messaging Strategy
Position your firm as an industry thought leader with a refined, strategically aligned brand messaging strategy.
Past branding + messaging strategies have included:
- Positioning strategies
- Messaging frameworks
Content Strategy
Build credibility while generating high-quality leads with a content marketing strategy that delivers value at every touchpoint.
Past content marketing strategies have included:
- Thought leadership program design
- Buyer journey content mapping
- Sales enablement strategies
- Lead nurture content mapping
- Content marketing program standards and processes
Channel Strategy
Identify and master the right marketing channels to reach your prospects. Reduce non-productive time on irrelevant channels that don’t move the needle.
Past channel marketing strategies have included:
- Multi-channel customer experience mapping
- New channel integration plans
- Existing channel optimization strategies
- Lead stage-based marketing plans
Demand Generation Strategy
Leverage the above strategies to create a seamless omni-channel demand generation program that delivers an optimized prospect-to-buyer experience.
Past demand generation strategies have included:
- Customer journey maps
- Sales and marketing funnel development
- Customer relationship management strategies
- Lead nurture campaigns
- Conversion rate optimization plans
Operations Strategy
Increase efficiency and impact with an operations strategy that optimizes your marketing processes, tools, and cadence.
Past operations strategies have included:
- Performance reporting standards
- Support needs assessments
- Marketing technology needs assessments
- Standard operating procedure (SOP) design
Project scope
Let’s Get Detailed
Duration
The exact time frame will vary based on your firm’s unique circumstances but holistic marketing strategies generally take 90-120 days.
Milestone Delivery
To ensure alignment at each stage of the process, your BlackBox engagement will include milestones for delivery of key items. Example delivery schedule:
Milestone 1: Foundational Elements (e.g. firm audit and market analysis) – Week 4
Milestone 2: Core Strategies (e.g. targeting, branding, messaging, etc.) – Week 7
Milestone 3: Dependent Strategies (e.g. content, channel, demand generation, etc.) – Week 12
Milestone 4: Implementation and consulting kick-off – Week 13
Inclusions
- Client intake questionnaire & kick-off call
- Virtual strategy session with relevant stakeholders (1 full day or 2 half-days)
- 3-4 milestone delivery calls (60 minutes each)
- Comprehensive market analysis, firm audit, and go-to-market strategy
- 5 hours of implementation consulting once strategy is delivered
- Recordings of all calls for future reference
Ready for Growth?
Book a complimentary 30-minute consultation with me to discuss your marketing initiatives, challenges, and support needs. We’ll discuss your business situation and where you want to get to, and assess if BlackBox is the right fit.
Why BlackBox?
Industry Expertise
Marketing strategies built from 10 years experience working in the executive coaching, consulting, and B2B professional services industries.
Unique Solutions
Your BlackBox strategy will identify and leverage your unique competitive advantages for maximum growth and impact that sets you apart in the market.
Clear, Decisive Action
Your data-informed marketing strategy will provide a roadmap for growth, giving you clarity and confidence in your firm’s go-to-market.
High-Touch Service
Your marketing strategy comes with white-glove service, including a package of post-delivery consulting hours to support implementation.
Case Studies
Check Out Past Client Work
Client Relationship Strategy for Coaching Firm
Increasing a coaching firm’s client lifetime value (CLV) with strategic customer relationship strategy.
Buyer Journey Design for Coaching Firm
Decreasing a coaching firm’s client acquisition costs (CAC) through an optimized prospect-to-buyer experience.
