Welcome to BlackBox

By Amber Toal

Welcome to BlackBox

By Amber Toal

What is BlackBox?

Marketing Expertise for Executive Coaches

There’s a large gap in the executive coaching industry when it comes to marketing. From big firms to independent coaches, there is a never-ending struggle to definitively articulate the value of coaching. Because of this, executive coaching is often referred to as the “black box” of professional development tools.

BlackBox was created to solve this problem.

BlackBox is a marketing consultancy and resource hub designed to solve the core marketing challenges of Executive Coaches and Executive Coaching firms. BlackBox supports Executive Coaches and their marketing teams in the full marketing function, masterfully combining one-on-one consultations, industry-leading insights, marketing audits, and turn-key templates to accelerate demand generation for your Executive Coaching services.


Industry Expertise

With 10 years of marketing experience in the professional services industry, I’ve developed countless strategies, marketing plans, and targeted campaigns for the C-Suite, Talent Leaders, and individual professionals alike. This means that all BlackBox marketing support and resources are designed to your specific needs, challenges, and opportunities.

Innovative Solutions

In addition to executive coaching and consulting, I’ve worked with clients in a wide range of industries, including Talent Development, Professional Services, Technology/SaaS, and more. This breadth of experience awards me a unique, inventive perspective, applying atypical marketing strategies and tactics to executive coaching to help you cut through the noise to win more clients.

One-on-one support

Get the marketing expertise you need, when you need it. Whether you’re stuck on a particular marketing challenge, want to take your marketing to new heights, or you aren’t sure what you need, BlackBox’s one-on-one support takes the guesswork out of marketing your executive coaching services.

vast Marketing network

Outsourcing is a great way to supplement your marketing efforts. I have a large network of talented freelancers and agencies who provide virtually any marketing service you need. From social media management and copywriting to advertising, SEO, and graphic design, we’ll find the best marketing support for you.

Why BlackBox?

Work smarter, win bigger.

Marketing is a beautifully complex undertaking. It is both art and science, with triumph and failure living in the subtle nuances of language, timing, media, and psychology.

But you don’t have to go it alone.

BlackBox can accelerate your learning and optimize your marketing efforts with proven, industry-leading strategies and tactics.

Behind the box

Get to Know Amber Toal

Hi! I’m Amber, marketing strategist and founder of BlackBox. Throughout the last 10 years, I’ve traveled the world, helping both global brands and small businesses to craft better prospect-to-customer experiences. 

I’m originally from Atlanta but made the leap to a nomadic lifestyle in 2018. This gave me the opportunity to live in some amazing places like Barcelona, Berlin, Bali and Mexico City. 

Plugging into different cultures and connecting with local communities is a core passion of mine. I get to travel the world, meeting people from all walks of life while doing what I love: supporting purpose-driven executive coaches find, engage, and win more clients. 

What BlackBox clients are saying


BlackBox supports executive coaching, consulting, and professional services firms with their strategic marketing initiatives. 

Not in the executive coaching or other professional services industry? Not a problem, I’ve worked in a wide range of industries and can recommend someone within my network who can help. Send me a message with your industry and marketing need and let’s discuss if there’s a fit. 

Through BlackBox, I deliver holistic marketing strategies, targeted strategies, marketing audits, and one-on-one consulting.

Here are just a few examples of how BlackBox can support your marketing efforts: 

  • Identify opportunities for scaling your marketing efforts
  • Diagnose bottlenecks in your funnel and outline steps to eliminate them
  • Review your current marketing strategy for efficacy, alignment, missed opportunities, potential threats, and more
  • Guidance on designing and executing a multi-channel marketing campaign
  • Find your niche with a high-potential target audience
  • Identify your critical leverage points and guidance on how to create messaging around them
  • Strategic direction on what channels to focus on and how 
  • Refine your messaging to differentiate your offerings and expertise
  • Insights on what tools and resources are the right fit for you
  • Guidance on how to source additional marketing support
  • Share market insights for your industry and prospective buyers

After 10 years of working in marketing, from a newbie to head-of-marketing for a consulting firm to developing strategies for clients around the world, I feel like I’ve done it all. These days, my role in marketing support is via consulting and guidance.  This allows me greater capacity to support more firms, bringing clarity and insights to your marketing initiatives. 

Absolutely! I have a large network of freelancers and agencies I regularly refer to who can provide you with any services you need, including marketing management, copywriting, pay-per-click, search engine optimization, brand identities, podcast management, sales, and more.

Once we’ve identified your needs during a consulting session, strategy development or marketing audit, I can connect you with top-notch talent to support the next phase. If you prefer to source marketing support from your own network or online, I can provide insights on what skills are needed to meet your needs, top sites to source talent from, and how to negotiate to find the best fit for you.